Former Apple engineer raises $5M for a note-taking pendant that only records your voice
TL;DR
Former Apple engineer Elena Wagenmans raised $5M for Taya, a note-taking pendant that records only the user's voice to address privacy concerns. The $89 device looks like jewelry and uses AI to prioritize the wearer's voice during recordings.
Key Takeaways
- •Taya is a voice-recording pendant designed as jewelry that only captures the user's voice to address privacy concerns in wearable tech.
- •The startup raised $5M in seed funding led by MaC Venture Capital and Female Founders Fund, focusing on privacy-first, single-user recording.
- •Unlike ambient recorders that capture entire conversations, Taya uses voice prioritization technology and directional mics to minimize external sounds.
- •The device retails for $89 and includes an iOS app with AI chat features for interacting with recorded notes.
- •Founder Wagenmans emphasizes creating a socially acceptable wearable that helps users understand their own behavior through personal note-taking.
Tags
Transcription and note-taking has emerged as one of the prime use cases for wearable gadgets as AI models advance voice-to-text tech. We’re even seeing some differentiation, with startups like Plaud and Pocket specializing on products that can record and summarize meetings. Others like Friend, Omi, and Amazon-owned Bee are exploring form factors like pendants and wristbands to give people a way to record interactions and their daily lives.
There’s been a bit of controversy around that latter aspect, as people understandably don’t want to be recorded by someone without consent. A startup called Taya by former Apple design engineer Elena Wagenmans is trying to address these privacy concerns with a device that records only the user’s voice. As a bonus, the device masquerades as jewelry: it’s designed to be worn as a nifty pendant.
Retailing for $89, the Taya Necklace features a button that you can tap to start and stop recording; the mic is off by default. The startup also ships an accompanying iOS app that saves your notes and lets you ask questions about them through an AI-based chat feature.
Unlike many of its older rivals which are building for a wide range of use cases, Taya’s focus is on ensuring that the device only captures the user’s voice. During onboarding, the app asks you to record a voice snippet, which it uses during recording to prioritize the user’s voice and minimize everything else. The company said it is experimenting using directional mics to help with this.
Taya said on Wednesday that it had raised $5 million in a seed funding round led by MaC Venture Capital and Female Founders Fund, with participation from a16z Speedrun.
Wagenmans founded the startup in 2024 with Cinnamon Sipper and Amy Zhou, who also worked previously at Apple. Sipper and Zhou have since left the company.
Wagenmans said she wanted to create a good-looking wearable that only works for the user because people often don’t use these devices owing to concerns around social image and privacy. The company’s ethos is similar to rivals like Sandbar and Pebble, which are aiming to build personal note-taking devices.
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“We realized that there is a lot of utility that you can provide, being a single-player [gadget]. Essentially, we want to capture your voice, not the room that you’re in or the other people,” she told TechCrunch.
Wagenmans said the startup is experimenting with different mechanisms to make it easier for users to take notes, and also get feedback from the pendant that their note is saved.
Currently, the company has five full-time employees, along with a few contractors, who work from its San Francisco office in person.
Adrian Fenty, managing partner at MaC Venture Capital, said Taya’s positioning as a privacy-first device that doesn’t look like a gadget will help if scale beyond early adopters.
“We’re excited about the category, but would actually place Taya outside of the notetaker bucket. Those products are ambient recorders; they capture meetings and conversations around you. Taya’s intentional, single-player capture is focused on just you. We believe that Taya can be a company that aids human work and personal evolution, and helps humans to understand their own behavior while making it more fun in the process,” Fenty said.