Car influencers love Chinese EVs — and China loves them back
TL;DR
Car influencer Omar Rana initially disliked a Chinese gas SUV in 2015 but was later invited to review Chinese EVs in LA, highlighting their growing appeal and influencer partnerships.
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The first Chinese-made car Omar Rana ever drove was a gas-powered SUV that he rented while on a trip overseas in 2015. To say it didn't leave much of an impression would be an understatement.
"It sucked really bad," Rana, aka OmarDrives, tells me. "A horrible experience."
Flash forward nearly a decade to last year, when Rana received a DM from a company he'd never heard of called DCar Studio inviting him to check out a few Chinese EVs in Los Angeles. It wasn't surprising that DCar would reach out to Rana. With his 90,000 subscribers on YouTube and over 280,000 followers on Instagram, he's built a small but respectable following over the y …