Amazon rolls out Alexa Plus nationwide and launches a new free tier
TL;DR
Amazon has launched Alexa Plus nationwide for US Prime members and introduced a free tier for non-members, with a $20/month unlimited option. The AI-powered assistant, initially in Early Access since March 2025, is now available on Alexa-enabled devices, the web, and mobile apps.
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Amazon has announced that its generative AI-powered digital assistant Alexa Plus is now available to all Prime members in the US via any Alexa-enabled device, Alexa.com, and the Alexa mobile app. If you don't have Prime, you can access the assistant on a new free tier on the web and app, or pay $20 a month for unlimited access to Alexa Plus, without Prime.
Alexa Plus initially launched in March 2025 in an Early Access program and, over the last year, has slowly expanded to tens of millions of users, Daniel Rausch, vice president of Alexa and Echo, told The Verge in an interview.
Now, the smarter, more conversational assistant is moving o …