Most Influential: Don Jr., Eric and Barron Trump

Eric, Barron and Donald Trump Jr.’s entry into crypto hasn’t come through building technology or financial infrastructure, but by leveraging the Trump name through branding, promotion, and political influence.

This feature is a part of CoinDesk's Most Influential 2025 list.

As a result, the brothers — the three sons of U.S. President Donald Trump — have likely profited significantly from various crypto-related ventures, including WLFI$0.1532, a Trump-linked project that has launched several family-branded memecoins and reportedly generated over $400 million in revenue through token sales and transaction fees.

Barron, Trump’s youngest son, is the co-founder and supposed “DeFi visionary” behind WLFI. The 19-year-old college student’s net worth is believed to hover around the $150 million mark through his stake in the family company.

His older brothers Eric and Don Jr. also became co-owners of American Bitcoin (ABTC), a crypto mining company formed from Hut 8 Corp earlier this year, after acquiring a 20% stake in the business. Eric Trump has taken on a visible role in American Bitcoin, appearing at public events (including CoinDesk’s Consensus conference) and speaking on behalf of the company, which appears to be his primary focus in the crypto sector right now.

Together, these ventures have positioned the Trump brothers more as brand ambassadors than builders in the crypto space. By capitalizing on name recognition and political alignment, they’ve carved out a profitable niche without directly developing blockchain technology or financial products.

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