@KamalaHQ is relaunching as a Gen Z ‘progressive content hub’
TL;DR
Kamala Harris' social media account @KamalaHQ is being relaunched as @headquarters_67, a Gen Z-led progressive content hub, after months of dormancy. The rebrand aims to engage younger audiences with viral content and memes ahead of the 2024 election.
Kamala Harris' social media strategy in the run-up to the 2024 presidential election was filled with Gen Z dog whistles: viral branding based on pop music, memes, camo hats that were a double entendre. It was an effective way to get attention and news coverage, as well as a mountain of user generated content online. But for months, the accounts have been dormant - until today.
On X, Harris herself announced the rebranding of @KamalaHQ in a video message. The account is now @headquarters_67, "the new Gen-Z led progressive content hub," as it's described in a post. Harris describes it as "where you can go online to get basically the latest of …