Instagram wants to limit hashtag spam
TL;DR
Instagram is limiting hashtags to five per post to reduce spam and encourage quality over quantity. The change aims to improve content relevance and audience engagement.
If you're tired of seeing Instagram posts with a seemingly endless list of hashtags, Instagram is making a change to stop that. In a post today, Instagram chief Adam Mosseri said that the platform will now cap hashtags to five per post.
"While I know it can be tempting to use more, a few specific tags actually perform better than a long list of generic ones," Mosseri says on his "Instagram advice" channel. "Quality over quantity is key." Mosseri notes that hashtags do help with search, but "don't increase your reach" - instead, you should "focus on working out what kind of content resonates with your audience."
Instagram has also worked to …