Genma brand strategic upgrade delivers strong results -- multiple major orders and global recognition for automation technology

RAINBOWCO, a global leader in high-end equipment manufacturing, has executed a strategic brand consolidation under the GENMA umbrella, resulting in notable business outcomes and recognition for its automation technology. Effective September 1, 2025, the GENMA-KALMAR joint brand transitioned fully to the GENMA brand, aligning with streamlined global branding. This move follows the company’s 2022 acquisition of KALMAR’s heavy crane business, which enhanced GENMA-KALMAR’s technical capabilities.

The brand strategy upgrade has already yielded significant commercial results, including securing 40 RTGs for Damietta and 50 RTGs for Marsa Maroc. Additionally, GENMA has secured major automation upgrade contract with Ningbo Beilun Port and a new order for 15 fully automated RTGs. These developments underscore the growing demand for GENMA’s automated solutions in the global container port sector.

GENMA’s product portfolio includes high-end equipment such as portal cranes, gantry cranes, and automated RTGs, supported by system integration, digitalization, and full lifecycle services. The company’s commitment to innovation is further reflected in its participation at industry events such as TOC Europe 2025, where it showcased its latest advancements.

RAINBOWCO’s annual revenue for 2024 exceeded $1 billion, with a global workforce of over 3,600 employees and five production bases. The company continues to expand its manufacturing and assembly capabilities to better serve its international customer base.