Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive) - hollywoodreporter.com
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TL;DR
Disney is expanding its Princess brand into a high-margin lifestyle franchise through exclusive collaborations, such as a couture Cinderella doll with Viktor&Rolf and Mattel, showcased at events like the Musée des Arts Décoratifs.
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DisneyPrincess brandlifestyle franchiseViktor&RolfMattel
- Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive) hollywoodreporter.com
- Viktor&Rolf Cinderella Doll Hits the Runway Disney Parks Blog
- Viktor & Rolf Debuts Couture Cinderella Doll Collab With Disney, Mattel at Musée des Arts Décoratifs WWD
- Disney, Viktor&Rolf, and Mattel Unveil Couture Collector Cinderella Doll in Historic Disney Princess Collaboration The Walt Disney Company
- This ‘Cinderella’ Collector Doll Is a Bibbidi-Bobbidi-Beauty The Pop Insider