Legacy Nameplates Make a Comeback in Indian Auto Market
AI Summary1 min read
TL;DR
Indian automakers are reviving legacy nameplates such as Sierra, Safari, Baleno, and Scorpio to leverage brand recall and stand out in a competitive market, reducing marketing costs and tapping into consumer equity.
Indian automakers are reviving legacy nameplates like Sierra, Safari, Baleno, and Scorpio to leverage brand recall and differentiate themselves in a crowded market. This strategy allows them to tap into existing consumer equity and reduce marketing costs. Industry experts believe that this approach is a logical response to intensifying competition across segments, where differentiation is becoming harder.
