HBO Max’s password-sharing crackdown is going global
TL;DR
HBO Max will expand its password-sharing crackdown globally starting in 2026, following aggressive measures in the US. The move targets new markets in Europe, Latin America, and Asia-Pacific.
HBO Max's password-sharing crackdown is going to get a lot bigger. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perrette said a global expansion "will start in 2026," as reported earlier by The Wrap.
Warner Bros. Discovery has ramped up its paid sharing initiative in the US over the past year, introducing "more aggressive" prompts in August that push people toward paying an extra $7.99 per month to add another user to their account. Now that HBO Max has launched in several European countries and Latin America, with rollouts planned in the UK, Ireland, and the Asia-Pacific, the streamer likely sees more oppor …