Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z - Business Insider
AI Summary1 min read
TL;DR
Gap's viral denim campaign, featuring Katseye, drove double-digit sales growth and boosted Gen Z demand, leading the company to exceed earnings forecasts and raise its fiscal-year outlook.
- Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z Business Insider
- Gap comparable sales surge after viral 'Milkshake' denim ad with Katseye CNBC
- Gap Raises Fiscal-Year Outlook on Growing Demand Across Income Levels The Wall Street Journal
- Gap Wins Over Cautious Shoppers With Partnerships, Celebrities Bloomberg.com
- GAP Earnings: Gap Beats Wall Street Forecasts on Top and Bottom Lines TipRanks