The Verge’s guide to Black Friday 2025

At the end of November, we’ll gather friends and family to dine on our favorite foods. And once our stomachs settle, the real feast will begin.

This year, the 24-hour deal blitz that is Black Friday will commence on November 28th, followed by a weeklong Cyber Monday sale that kicks off on December 1st. Many of the gadgets we’ve been eyeing are likely to receive steep discounts throughout both events, allowing you to save on laptops, OLED TVs, noise-crushing headphones, and everything in between. If you didn’t get what you wanted during Amazon Prime Day or the retailer’s most recent sales event, now’s your chance.

However, this holiday season could be a costly affair due to the ongoing tariff situation in the US, as the price of Sonos speakers, video game consoles, cameras, and other goods continues to climb. The good news is our deep, well-vetted deals coverage can help you avoid the higher price tags. We also have tips on how to find the best deals and when to shop, and we’ll continue to highlight notable discounts in the run-up to the main event — regardless of which retailer kicks things off.

Breakout Tech Deals

• Here are the 36 best Black Friday deals we’ve found (so far)
• Every current-gen Fitbit is already heavily discounted for Black Friday
• Google’s TV Streamer (4K) is down to its best price to date ahead of Black Friday
• Apple’s slim M4 MacBook Air is cheaper than ever ahead of Black Friday
• Bose headphones and earbuds return to all-time lows for Black Friday
• LG’s brilliant B5 OLED TV is already down to just $530 for Black Friday

News and Tips

• How to shop like a pro during Black Friday and Cyber Monday
• Here are the price-matching policies for Best Buy, GameStop, and others
• How to sign up for Amazon Prime
• Here’s when the Black Friday sales start at Walmart, Target, and other retailers
• Here are the shipping and return policies for all the big-name retailers