New York’s new law forces advertisers to say when they’re using AI avatars
TL;DR
New York has enacted a law requiring advertisers to disclose the use of AI-generated people in ads, aiming to increase transparency and protect consumers. It's the first such law in the US, with another bill addressing the use of deceased individuals' likenesses.
New York Gov. Kathy Hochul signed a bill Thursday that will require advertisers to identify if an ad includes AI-generated people. Hochul's announcement said the bill, S.8420-A/A.8887-B, was the first of its kind in the US, describing it as a "common sense" law that would bring increased transparency and protect consumers. A separate bill also signed by Hochul requires that entities get consent from heirs or executors if they want to use a deceased person's name or likeness for commercial purposes.
The bills are especially relevant to the film industry and actors, for whom AI usage (and compensation) is one of the most pressing issues the p …