Top ad tech firm Optimizely hit by data breach
TL;DR
Optimizely, a leading digital experience platform, confirmed a data breach on February 11 due to a voice-phishing attack. The incident exposed basic contact information of some customers but did not involve malware or escalated privileges.
Source: TechRadar Pro
Optimizely has confirmed suffered a cyberattack in which it lost “basic” contact information on some of its customers. Optimizely is a digital experience platform which helps businesses manage their websites and marketing campaigns to improve conversions and customer engagement, and is well known for A/B testing and experimentation, enterprise CMS systems, and various digital ecommerce tools, serving more than 10,000 businesses, includign the likes of H&M, PayPal, Toyota, Nike, and Salesforce. The company said the breach took place Feb. 11, and that the attackers gained access “through a sophisticated voice-phishing attack” but were not able to escalate privileges or deploy malware. Full Story