That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity - MarketWatch

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TL;DR

A viral video of McDonald's CEO taking a small bite of the new Big Arch burger has generated significant free publicity, estimated at $18 million, and sparked reactions from competitors and media.

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McDonald'sBig Arch burgerviral videofree publicityCEO
  1. That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity  MarketWatch
  2. McDonald’s C.E.O. Takes a Big Bite Out of a Burger. Maybe Scratch ‘Big.’  The New York Times
  3. Fast food brands roast McDonald's after CEO burger tasting mishap  USA Today
  4. McDonald's CEO roasted after his tiny first bite of new Big Arch burger goes viral  Fox News
  5. The fast food war nobody saw coming in 2026  OregonLive.com

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