That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity - MarketWatch
AI Summary1 min read
TL;DR
A viral video of McDonald's CEO taking a small bite of the new Big Arch burger has generated significant free publicity, estimated at $18 million, and sparked reactions from competitors and media.
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McDonald'sBig Arch burgerviral videofree publicityCEO
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- McDonald’s C.E.O. Takes a Big Bite Out of a Burger. Maybe Scratch ‘Big.’ The New York Times
- Fast food brands roast McDonald's after CEO burger tasting mishap USA Today
- McDonald's CEO roasted after his tiny first bite of new Big Arch burger goes viral Fox News
- The fast food war nobody saw coming in 2026 OregonLive.com