Iron Lung’s path to theaters was unique, even if the movie isn’t

AI Summary1 min read

TL;DR

Iron Lung is a modest horror film that's more notable for its unique box office success, earning over $20 million without major studio support, largely thanks to YouTube.

Tags

Iron Lunghorror moviebox office successindependent filmYouTube
Mark "Markiplier" Fischbach attends the Iron Lung Los Angeles Premiere at Alamo Drafthouse Cinema Downtown Los Angeles.

As a movie, Iron Lung is occasionally thrilling but mostly forgettable. It's a small-budget horror flick that has some cool ideas and pulls them off in an extremely efficient way, creating a sense of tension that unfortunately never turns into outright scares. But the most important thing about it is what it represents. At a time when movie theaters are dominated by only the biggest blockbusters and smaller films are trying to forge their own paths, Iron Lung managed to make more than $20 million at the box office without the backing of a major studio. All it took was a lot of help from YouTube.

The circumstances around Iron Lung aren't exa …

Read the full story at The Verge.

Visit Website