Amazon Prime Video nearly doubles the price to go ad-free and stream 4K video
TL;DR
Amazon Prime Video is rebranding its ad-free tier to 'Ultra' and raising the price to $4.99/month from $2.99. Starting April 10, Ultra becomes the exclusive way to stream 4K/UHD, with added features like Dolby Vision and Atmos.
Starting April 10th, Amazon's ad-free Prime Video subscription will be rebranded as Ultra as its price increases to $4.99 per month from the current $2.99. Once it launches, it will also be the "exclusive" way to access 4K/UHD streaming, removing 4K streaming access from Prime subscribers who don't pay extra.
Paying the extra five bucks for Ultra will also get you support for up to five simultaneous streams and up to 100 downloads, as well as access to both Dolby Vision HDR and Dolby Atmos audio. There are upgrades for Prime subscribers without Ultra after April 10th that will bring Dolby Vision (in 1080p) back after Amazon removed it from …