The TCL QM9K is an excellent flagship TV, but I’m not sure who it’s for
TL;DR
TCL's new flagship QM9K TV targets high-end competitors like Sony's Bravia 9, but its positioning and audience remain unclear despite being marketed as the brand's best TV ever.
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TCL has been a solid competitor in the midrange TV market for years, going head-to-head with Hisense. Not only are TVs from both manufacturers competitive on features, they even use similar nomenclature to categorize their TV lines - the TCL QM8 and Hisense U8, QM7 and U7, and QM6 and U6. But with TCL's new flagship QM9K, its sights are set higher, toward Sony and its flagship Bravia 9.
This year, TCL launched its Ultimate Series, which includes the QM8K (dubbed "The Ultimate Choice") and the QM9K ("The Ultimate Performance"), billed as the best TCL TV ever released. The QM9K is available in four different sizes: 65 inches ($2,999.99), 75 i …