Autodesk is suing Google over the name of its Flow AI videomaker

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Autodesk is suing Google for trademark infringement over the name 'Flow' for its AI video generator, claiming it could confuse customers with Autodesk's own AI filmmaking tools under the same brand.

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An image showing Google’s Flow logo
Google’s AI Flow tool launched last May. | Image: Google

Autodesk, a company known for its suite of 3D design software, is suing Google over claims that it infringed on its "Flow" trademark, as reported earlier by Reuters. The lawsuit, filed in a California court last week, alleges that the name of Google's AI video generator, Flow, will likely confuse customers with Autodesk's own AI-enabled filmmaking tools under the "Flow" brand.

Autodesk first introduced Flow in 2022 as a cloud-based platform for filmmakers and other creators. It has since rolled out products under the Flow umbrella, including Flow Studio, which uses AI to transform live-action footage into 3D scenes.

After Google launched i …

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