Banijay reports combination of Banijay Entertainment, All3Media
TL;DR
Banijay and All3Media are nearing a merger to create a global TV production powerhouse, combining their extensive libraries and production companies. The deal, driven by industry consolidation, would generate around $6.65 billion in annual revenue and position the entity as a major competitor.
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Banijay reports combination of Banijay Entertainment, All3Media
Banijay and All3Media Near Merger to Create Global Production Powerhouse
Banijay Group, the French-owned media conglomerate, is nearing a merger with All3Media, a production entity backed by RedBird IMI, to form one of the world's largest television content producers. The combined entity, expected to generate approximately $6.65 billion in annual revenue based on 2024 figures, would consolidate Banijay's 130+ production companies across 25 territories with All3Media's 40+ labels in key markets such as the U.K., U.S., and Germany according to reports.
Banijay, listed on the Amsterdam stock exchange and owned by Stéphane Courbit, has historically held a vast library of 220,000 hours of content, including franchises like Big Brother, Peaky Blinders, and Black Mirror. All3Media, acquired by RedBird IMI for £1.15 billion in May 2024, adds 35,000 hours of programming and high-profile productions such as The Traitors, Squid Game: The Challenge, and the upcoming Beatles biopics for Sony as detailed. The merger would also integrate All3Media's Studio Lambert and Banijay's live entertainment ventures, including Balich Wonder Studio, which produced the 2026 Winter Olympics opening ceremony according to reports.
Banijay Entertainment CEO Marco Bassetti is anticipated to lead the merged entity, despite previously stating in October 2025 that M&A was not a priority for the company as previously stated. The shift reflects broader industry consolidation, driven by the need to scale operations amid a shrinking number of streamers and broadcasters. Recent deals, including Paramount's $110 billion acquisition of Warner Bros. and ITV's stalled talks to sell its media unit to Sky, underscore the sector's evolving landscape according to industry reports.
While no formal announcement has been made, sources indicate the merger is at an "advanced stage," with RedBird IMI reportedly set to inject additional capital into the combined business according to sources. The deal, if finalized, would position the new entity as a dominant force in global content production, competing with industry giants like Mediawan and ITV Studios.
Banijay and All3Media have declined to comment publicly, emphasizing that "no decision has been taken" as stated. However, the strategic alignment of their libraries, production capabilities, and international reach suggests a significant restructuring of the television production sector is imminent.
