Stereogum soldiers on in the era of streaming and AI
TL;DR
Stereogum, founded in 2002, evolved from music discovery and MP3s to journalism, now relaunching to adapt to AI and streaming changes in the media landscape.
If you're an indie rock fan of a certain age, the name Stereogum will probably conjure strong feelings. The site was launched "January 1st, 2002, on a whim," founder Scott Lapatine told The Verge. Originally, this early staple of the music blog era was focused almost entirely on music discovery and posting MP3s. "It was the early days of like Windows Media Player and Real Player," Scott remembers. Today, the site is focused on music journalism and has just relaunched to keep up with a media landscape being overrun by AI.
Lapatine has been with Stereogum from the beginning, and watched as both the music and media world rapidly changed around …