What Apple and Google’s Gemini deal means for both companies
TL;DR
Apple has chosen Google's Gemini AI to power a more personalized Siri, ending speculation about partnerships with OpenAI or Anthropic. The multiyear deal, announced in a high-profile manner, is set to launch in 2026.
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For years, Apple and Google have had a will-they-won't-they type of relationship, as far as which AI company Apple would pick to underpin its Siri virtual assistant and give it new AI-fueled personalization and agentic capabilities. Apple has spent the last year or two playing the field, reportedly considering working with OpenAI or Anthropic to support the new Siri. But in a multiyear partnership announcement worthy of a The Bachelor-style finale, Apple announced that it would live happily ever after with Google - that the company's Gemini AI models will underpin a more personalized version of Apple's Siri, coming sometime in 2026.
"After …