On November 6, 1983, Will Byers went missing in Hawkins, Indiana and Stranger Things fans around the world began to celebrate November 6 as ‘Stranger Things Day.’ Now, eight years after the release of the series, there are so many ways to experience this fan-favorite show; we’re not limiting the celebration to November  6 — now we’re celebrating Stranger Season. Here at Netflix, we're marking the occasion with special screenings, in-person experiences, unveiling new limited-edition merchandise, exclusive collaborations and more! 

It wouldn’t be a proper Stranger Things season without a plethora of new lifestyle products and experiences! From a brand new collection from Pandora and a new Dark Horse Comic Book series to new Squishmallows and an in-world collaboration with Peloton —- our partners will be celebrating and amplifying the season alongside us as they release new swag and content for our fans worldwide. Read more about our newest partners below and visit the official Stranger Things Season Hub on Tudum to discover all the ways to celebrate Stranger Things Season.

(Download Collaboration Images Here)

Pandora Unveils Exclusive Stranger Things Collection 

Pandora is launching a jewelry collaboration inspired by Stranger Things, offering fans worldwide wearable, collectible symbols of their passion and fandom. A full jewelry assortment, including charms, bracelets, rings and earrings, has been crafted with love to reflect iconic moments from the show with subtle nods to ‘80s style. The 12-piece collection taps into the power of connection, inviting fans to light up the Upside Down with pieces like glow-in-the-dark charms, the collection offers versatile styling offering a collectible piece for every Stranger Things fan. Available in Pandora stores and online from beginning October 24 with prices starting at $75 USD.

Quote from Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo: “For us, it was important to go beyond literal interpretations of the show and its characters and instead tap into this nostalgic idea of the world before the internet, calling to mind a 1980s sensibility of budget horror films, arcades, neon colors and heavy metal. Thematically, we wanted to tap into the values shared by both Stranger Things and Pandora, of community and friendship.”

Dark Horse Comics Announces Stranger Things and Dungeons & Dragons: The Rise of Hellfire

Spell slinging, sword swinging, and the luck of the dice shaped the lives of the Stranger Things boys well before they had real-life monsters to face. This crossover comic features Eddie Munson’s rise to de facto leader of the Hellfire Club, flashbacks to the legendary campaign that got him hooked on D&D, his recruitment of Lucas, Dustin, and Mike, and glimpses into the fantasy worlds they conquered together. The first issue will be available at comic book stores nationwide on February 19, 2025, prices starting at $3.99.

New Stranger Things-Inspired Squishmallows

Squishier Things are coming! Hellfire Club members, Dustin & Eddie, are joining the Squishmallows x Stranger Things collection. Exclusively on Squishmallows.com on November 7prices starting at $24.99. Eddie and Dustin will join the Stranger Things–inspired collection of Squishmallows that includes Eleven and a Demogorgon, available now at Walmart. Max Mayfield and Vecna Squishmallows will also be released in November!

Stranger Things Is Coming to Peloton’s Lanebreak Experience

Bring the Hawkins experience to your next Peloton workout with a brand new, exclusive Stranger Things-inspired Peloton Lanebreak level. Peloton Lanebreak blends gaming-inspired fitness content with immersive music, offering a fun and interactive cardio experience. This collaboration is part of Peloton’s investment in creating a variety of fitness experiences to complement the various ways Members enjoy working out on the platform. The special edition class features the iconic Stranger Things soundtrack enhanced by captivating visual elements from the series, all just in time for spooky season. In the coming weeks, this 20-minute class will be available for a limited time on all Peloton Bikes and Treads (Peloton is available in the US, CA, UK, DE, and AT).

“We’re always looking for new ways to make fitness fun and engaging, and this collaboration with Netflix is the perfect example of that,” said Jim Green, Group Product Manager at Peloton. “By combining the thrill of the series with the excitement of Lanebreak, we’re giving our Members a unique way to immerse themselves in their workouts, while staying motivated.”

Discover More at the Stranger Things Season Hub

Stranger Things fans, we have you covered as we celebrate the world of this beloved series and what’s to come. For additional information and to come along with us during this special season, please visit our official Stranger Things Season Hub and social channels:

• X: @Stranger_Things

• Instagram: @StrangerThingsTV and @StrangerThingsThings

• Facebook: @StrangerThingsTV

PRESS CONTACTS Stranger Things Publicity - [email protected]  Nidia Caceros Kilde - [email protected] Sabryna Phillips - [email protected]