Paul Kalkbrenner - Schwer

Our lives are being dominated by algorithms, and AI-generated images become more and more indistinguishable from reality. Our concept is rooted in a societal observation. We wanted to create an altered version of reality – an obvious digitally mirrored everyday life that showcases the mundane and absurd patterns of our social behaviors.

“Schwer” builds as an ongoing loop of scenes we all know from our daily lives. Each appears completely normal at first, but every time we revisit a scene the content slightly alters, building an arc from normal life to complete absurdity. The camera moves through these scenes, making the viewers wonder if what they see is real or not. All empty backgrounds of the video are shot throughout Berlin to which the characters are added.

Music by Paul Kalkbrenner

Artist MGMT: The Principals
Manager: Marcus Ruschmeyer
Digital: Gina Donohoe

Agency: Mother Berlin
Creative Partner & CCO: Alexander Nowak
Managing Director: Amelie Schad
Creative Director: Stefan Wittemann
Account Director: Kurt Mattich
Production Director: Felix Eichhorn

Production: BWGTBLD GmbH
Director: Jovan Todorovic
VFX/CGI: Slavko Gavric @ MOSE MGMT
DoP: Lazar Bogdanovic
Editor: Mimma Petrovic
Color: Mikey Rossiter @ Rare Medium
Sound Design: Nemanja Mosurovic
1st AD: Linus Weber

EP/Managing Partner: Jakob Preischl
Producer: Greta Müller & Nicolas Mirbach
Production Assistant: Chiara Walde

Volumetric 4D Shoot: Sven Bliedung von der Heide, Torsten Schimmer, Sascha Schwarz, Mitch Bozzo, Elizabete Vindule-Mince & Philipp Hundertpfund @ Volucap GmbH
4D People Archive: @ AXYZ Design
Artwork at U-Bahnhof Magdalenenstrasse: Wolfgang Frankenstein & Hartmut Hornung © VG Bild-Kunst, Bonn

Serbia

Service Production: Emote films
Producer: Marija Markovic
PM: Mirjana Starcevic
PA: Maja Shaw
Camera Operator: Dzejlan Ibrahimovic
Key Grip: Marko Deljanin
Camera Assistant: Stefan Matic
DIT: Marija Sarac
Security: Kan Film

Copyright 2023.