The iPad Pro at 10: a decade of unrealized potential
TL;DR
The iPad Pro, launched a decade ago, was initially seen as just a larger iPhone with potential to change device interaction. However, it has largely failed to realize that potential over the years.
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The theory of the iPad has always been simple: size matters. Even in its very first public debut in 2010, the iPad was mostly just an iPhone with a larger screen, and Apple CEO Steve Jobs believed that was enough. Remember the way Jobs sat down on an easy chair to read his iPad, scrolling and panning his way through The New York Times' website? He was certain that the way you looked at the larger screen, the way you held it, the way you touched it, would all change your relationship with your device. All because it was bigger.
When the iPad Pro came along five years later - it went on sale 10 years ago today - nothing much had changed. The …