Can Democrats post their way to midterm victories?

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TL;DR

The article discusses how the @KamalaHQ social media account, which used viral tactics to support Kamala Harris during the 2024 election, is being revived as Headquarters despite not preventing Trump's victory. It highlights the role of online engagement in political campaigns.

US Vice President Kamala Harris during a Commander in Chief farewell ceremony at Joint Base Myers-Henderson Hall in Arlington, Virginia, US, on Thursday, Jan. 16, 2025. The Biden administration advanced a plan to limit oil drilling and infrastructure across more of Alaska's National Petroleum Reserve, a bid to lock in land protections and conservation requirements days before President-elect Donald Trump takes office. Photographer: Bonnie Cash/UPI/Bloomberg via Getty Images | Bloomberg via Getty Images

During the 2024 presidential election, @KamalaHQ was something of an alter ego for Vice President Kamala Harris - as Harris ran a buttoned-up campaign, the online accounts shared clips of her set to viral TikTok sounds, shitposted unflattering pictures of Donald Trump, and adopted a voice that was at times indistinguishable from the average 20-something posting about politics on X. It was an effective way to rack up likes, engagement, and explainers, but it did not stop Trump from winning a second term.

The same people who ran @KamalaHQ announced last week that they were reviving the accounts and rebranding as Headquarters, described in var …

Read the full story at The Verge.