Trump Media moves $174 million bitcoin after fresh purchase

• Trump Media and Technology Group moved some 2,000 bitcoin, valued at $174 million, through various wallets following an increase in its crypto holdings.
• The transfers included around $12 million to Coinbase Prime Custody, with the rest remaining in wallets linked to the same entity, indicating a reserve reshuffle.
• The movement did not appear to affect bitcoin's price, which remained stable between $86,000 and $87,000, despite broader market sentiment softening.

Trump Media and Technology Group (DJT) moved roughly 2,000 bitcoin BTC$87,834.98, worth about $174 million, through a series of wallets a day after it was reported to have increased its holdings to 11,542 BTC.

The transfers routed the bitcoin across multiple addresses, with around $12 million ultimately reaching Coinbase Prime Custody, according to blockchain data tracked by CoinDesk on Arkham.

The remainder is held in other wallets that appear to be linked to the same entity, suggesting a reshuffle of reserves rather than a one-way move toward an exchange.

The activity does not, on its own, signal a sale. Coinbase Prime Custody is a storage product designed for institutions, and custody transfers can reflect treasury operations like reorganizing cold storage or consolidating wallets. Assets in custody can remain parked there for long periods without being traded.

The timing is notable, coming one day after blockchain tracker Lookonchain said the company bought 451 BTC, implying Trump Media, the owner of the Truth Social social-media platform, is actively managing its bitcoin position rather than leaving it static.

Corporate holders often move assets between wallets for operational reasons, particularly after new purchases, internal policy changes, or custodial transitions.

Bitcoin’s price showed little immediate reaction to the movement. The token traded near $86,000 to $87,000 in the past 24 hours, a range that has held even as broader crypto sentiment has softened into year-end.

Traders have been watching flows and positioning closely, with recent market action showing bitcoin struggling to hold key psychological levels above $90,000.

The onchain transfers also come as Trump Media’s equity has rallied. The shares are up more than 30% over the past five trading days, according to Google Finance, trading around $14.
The move has coincided with renewed attention on the company’s strategy beyond social media, including its push into financial products and digital assets.

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• The crypto industry saw a record $8.6 billion in mergers and acquisitions in 2025, up from $2.17 billion in 2024, helped by President Trumps embrace of the sector.
• The largest deals of the year included Coinbase's $2.9 billion acquisition of Deribit, Kraken's $1.5 billion purchase of NinjaTrader, and Ripple's $1.25 billion buyout of Hidden Road.
• The surge in M&A activity and public listings, including $14.6 billion raised by 11 crypto firms, was driven in part by a rush for licenses as new compliance rules take hold.

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