Trump Mobile’s origins lie with a Mexican middleweight boxer
TL;DR
Trump Mobile was not created by Donald Trump but by MVNO Liberty Mobile, which previously used a similar strategy with boxer Canelo Álvarez. The company pitched the idea to the Trumps, revealing the brand's origins.
Where's the Trump phone? We're going to keep talking about it every week. Last week, we spoke to executives from the company for the first time, and this week we're back with more details on how it began.
Trump Mobile may bear the US president's name, but he didn't come up with the idea, and neither did any Trump. In fact, it was the executives at MVNO Liberty Mobile that approached the Trumps with a pitch for the company, and it wasn't their first rodeo; five years earlier, Liberty Mobile tested the same playbook with world champion boxer Canelo Álvarez.
That's according to Don Hendrickson and Eric Thomas, the two Trump Mobile executives …