Indie game developers have a new sales pitch: being ‘AI free’
TL;DR
Indie game developers are rejecting the claim that all game companies use AI, emphasizing their choice to remain 'AI free' as a point of pride and potential profit.
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Earlier this month, Junghun Lee - CEO of Nexon, the parent company behind current live-service shooter du jour Arc Raiders - made waves in the game development community with a straightforward statement. "It's important to assume that every game company is now using AI," he explained. Indie developers were quick to loudly and vociferously call bullshit. "It's just not true," Alex Kanaris-Sotiriou, cofounder of Röki and Mythwrecked developer Polygon Treehouse, tells The Verge.
As similar reactions poured in over social media, many developers shared that avoiding generative AI was not only a matter of personal pride, but also a matter of prof …