David Beckham-Backed Health Firm Ceases Bitcoin Treasury Plans
TL;DR
Prenetics, a health-sciences company backed by David Beckham, has stopped buying Bitcoin due to low crypto prices and will now focus on its nutritional supplement brand IM8. The firm will retain its existing Bitcoin holdings of 510 coins, valued at $44.8 million.
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Prenetics, a health-sciences company that started buying Bitcoin earlier this year, has become the latest digital-asset treasury firm to halt that strategy amid depressed crypto prices.
The firm said on Tuesday that it stopped buying Bitcoin on Dec. 4, and will now focus more squarely on IM8, a nutritional supplement brand co-founded by English football icon David Beckham. Beckham is also a strategic investor in Prenetics, according to the company’s website.
“We are making disciplined strategic decisions that reflect our experience as operators and our commitment to maximizing long-term shareholder value,” Danny Yeung, Prenetics’s chief executive officer, said in a press release.
Prenetics’s launched its Bitcoin accumulation strategy in June, following a model pioneered by Michael Saylor’s Strategy Inc. Such digital-asset treasury firms, or DATs, raise capital to buy cryptocurrencies, a business plan that became popular earlier in 2025 when prices were on the rise, but has faded since the crypto market crashed in October. As Bitcoin entered a bear market and the stock price of many digital-asset treasuries fell, executives at several of these companies have changed their tune.
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Upon announcing Prenetics’s Bitcoin accumulation plan in June, Yeung said he was most excited by the “convergence we’re witnessing between healthcare innovation and blockchain technology,” calling it “the dawn of a new era.”
Prenetics said it intends to keep its current holdings of 510 Bitcoin, which was worth of $44.8 million as of Tuesday.