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    AI companies pour big money into Super Bowl battle - CNBC

    AI Summary1 min read

    TL;DR

    AI companies are investing heavily in Super Bowl advertising, with brands using AI to create ads and experts debating whether this signals a bubble. The trend includes diverse campaigns from tech firms to consumer brands.

    Tags

    AISuper Bowladvertisingbrandsbubble
    1. AI companies pour big money into Super Bowl battle  CNBC
    2. AI ad of the week: A Super Bowl ad about using AI to create a Super Bowl ad  Ad Age
    3. From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads  TechCrunch
    4. Opinion: This year’s Super Bowl ads tell you the AI bubble is about to burst  MarketWatch
    5. Meet the middle Tennessee dancer who choreographed an ad for Sunday's big game  newschannel5.com

    Friday, February 6, 2026 10:22 PM

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