Crypto Firm Tether Says It Wants to Take Over Italian Football Club Juventus

• Tether said it aims to take over popular Italian football club Juventus FC.
• The firm proposed to acquire Exor's 65.4% stake in an all-cash offer, and intends to make a public offer for the rest of the shares.
• Tether reported net profits exceeding $10 billion this year, while its flagship token USDT is the world's dominant stablecoin with a $186 billion market capitalization.

Tether, the crypto firm behind the world's largest stablecoin, USDT USDT$1.0003, is aiming to acquire popular Italian football club Juventus FC, boosting its minority stake to 100%.

The firm said Friday that it has submitted a binding proposal for majority shareholder Exor's 65.4% stake in the club in an all-cash offer, according to a Friday blog post. If that deal goes through, Tether intends to make a public tender offer for the club's remaining shares at the same price. Juventus FC SpA is a publicly-traded company, with a market capitalization of $925 million at Friday's closing price.

Tether said it's "prepared" to invest $1 billion in the club if the transaction is completed.

"Our interest in Juventus comes from deep admiration and respect," Tether CEO Paolo Ardoino, a lifelong fan of the team, said in a statement. "Tether is in a position of strong financial health and intends to support Juventus with stable capital and a long horizon."

The bid comes as Tether is expanding beyond its crypto roots, investing in artificial intelligence, payments, robotics and even sports. Its flagship token, the $188 billion USDT, is the dominant token in the fast-growing stablecoin sector and increasingly popular as a payments and savings vehicle in emerging countries. The company said its net profits surpassed $10 billion in the first nine months of the year, mostly from the yield on the U.S. Treasury bills backing USDT. The firm also holds 116 tons of gold — a dragon's hoard that exceeds the holdings of some mid-sized nations.

Tether currently holds a more than 10% stake in Juventus, but expressed its intention earlier this year to seek a more active role in the Torino, Italy-based club.

The fan crypto token of Juventus, dubbed JUV (JUV), surged 30% on the news.

• As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
• GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
• Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.

• Strategy (MSTR) will remain in the Nasdaq 100 index despite a major reshuffle, which saw several household names dropped.
• The firm's business model, which involves stockpiling bitcoin, has drawn criticism from analysts and index providers, with MSCI considering excluding crypto treasury companies from its benchmarks.
• The Nasdaq 100 rebalance saw six companies dropped and three new additions, with changes taking effect on December 22, but Strategy's bitcoin-heavy strategy secured its spot.

Disclosure & Polices: CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of Bullish (NYSE:BLSH), an institutionally focused global digital asset platform that provides market infrastructure and information services. Bullish owns and invests in digital asset businesses and digital assets and CoinDesk employees, including journalists, may receive Bullish equity-based compensation.