OpenAI and NORAD team up to bring new magic to “NORAD Tracks Santa”

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TL;DR

OpenAI collaborated with NORAD to enhance the annual 'NORAD Tracks Santa' program by adding three holiday tools in ChatGPT: Elf Enrollment for elf photos, Santa's Toy Lab for creating coloring pages from toy ideas, and Christmas Story Creator for personalized stories. These tools aim to make the holiday season more magical for families.

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Every December, millions of families worldwide follow along as the North American Aerospace Defense Command (NORAD) tracks Santa’s⁠(opens in a new window) journey across the globe. It is a tradition full of wonder, and this year we are excited to add a few new touches to help parents make the season feel even more magical.

As part of the annual NORAD Tracks Santa program, OpenAI worked with NORAD to create three simple holiday tools within ChatGPT that parents and Christmas enthusiasts can use to bring extra joy into their homes. These are intuitive, fun, and easy ways to add something special to the celebrations. These tools are included in NORAD’s holiday activities on the www.NORADSanta.org⁠(opens in a new window) website.

🎄 Elf Enrollment⁠(opens in a new window) - A playful photo tool that turns someone’s picture into an “official” Santa’s helper. Parents can also create their own elf keepsakes at home.

🧸 Santa’s Toy Lab⁠(opens in a new window) - A tool that lets parents turn their child’s most imaginative toy ideas into a printable coloring book page. Parents describe the dream toy, and Santa’s Toy Lab turns it into simple line art that is perfect for coloring. It is a sweet option for crafts, stocking stuffers, or quiet moments in a busy December.

📖 Christmas Story Creator⁠(opens in a new window) - A playful, fill-in-the-blank style storytelling tool that lets families plug in names, places, and fun details to create a one-of-a-kind holiday tale to read aloud.

Cartoon illustration of a cheerful Christmas elf named Sprinkles holding a gingerbread cookie in one hand and a mug of hot cocoa in the other, wearing a green hat, red outfit, striped leggings, and curled green shoes.

Festive toy-box illustration of a smiling gingerbread man in a Santa hat riding in a red dump truck labeled “Jingle Truck,” surrounded by musical notes, sparkles, and a Christmas tree, with text promoting musical light-up action for ages 3 and up.

NORAD Tracks Santa has always been about wonder and connection. We hope these tools help parents and NORAD bring a little more magic to the season.

Happy Holidays from OpenAI!