CZ: Marketing is important, but it must be supported by actual products.
TL;DR
CZ emphasizes that while marketing is crucial, it must be backed by a real, usable product. He advises focusing on genuine builders rather than hype, as seen with Berachain's decline from $3B TVL to $184M despite initial attention.
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[CZ: Marketing is important, but it must be supported by a real product] According to Mars Finance, on January 7th, Solana ecosystem KOL fabiano.sol published an article revealing that "Berachain hosted the largest party at Token2049 in Singapore in 2024, held at the Marquee at Marina Bay Sands. It received incredible attention at the time. Now, its TVL has plummeted from $3 billion to approximately $184 million, and even in good times, it only generates a few thousand dollars in revenue per day." CZ responded, stating, "Marketing is important, but it must be supported by a real product (a product that people actually use). Focus on the real builders."