Amazon’s Ring cancels controversial partnership with tech company Flock amid privacy concerns
TL;DR
Amazon's Ring has ended its partnership with Flock Safety due to privacy concerns and backlash over surveillance features, including a Super Bowl ad for lost pets that raised alarms about unwanted monitoring.
Source: CMToday
Ring, the Amazon-owned video doorbell company, has canceled its partnership with technology firm Flock Safety, the company said last week. The termination comes after weeks of backlash over the partnership and Ring’s Super Bowl commercial which advertised a feature for finding lost pets that sparked concerns on social media about unwanted surveillance. The smart camera company previously planned to integrate Flock, which makes cameras for reading license plates, into its Community Requests feature that allows law enforcement to request video footage from users for investigations. Like Flock, Ring has long combatted criticisms related to its relationship with law enforcement. Full Story