Honasa Consumer surges on planning to acquire BTM Ventures [Trading]
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TL;DR
Honasa Consumer, a digital-first beauty and personal care company, has acquired BTM Ventures to expand its portfolio, which includes brands like Mamaearth and The Derma Co.
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Honasa Consumer is a digital-first house of brands catering to the diverse needs of millennial customers. The company is building a new generation of beauty and personal care brands - driven by purpose, powered by technology, and focused on evolving consumer needs. From natural personal care to science-backed skincare and a modern take on Ayurveda, each of its brands has a unique proposition, created for millennials. Currently, the company’s in-house portfolio of brands comprises household favorites like Mamaearth, The Derma Co., Aqualogica, and Ayuga. It has also made strategic acquisitions to strengthen its portfolio – BBlunt (Products and services), Dr Sheth's (dermatologist formulated skincare brand)