Are Tech giants killing cold outreach?
AI Summary1 min read
TL;DR
Tech giants like Apple and Google are introducing features that may reduce the effectiveness of cold outreach by adding barriers like 'Ask Reason for Calling,' potentially diminishing the human touch in sales.
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This is one of the most concerning questions for sales teams at the beginning of 2026: are tech giants killing cold outreach? The answer is that we do not know yet, but here is a perspective from someone working in sales. Apple and Google have recently introduced two features that show a clear tendency toward the decline of cold outreach. Apple’s new feature, “Ask Reason for Calling,” is a game changer. It effectively turns cold calling into another form of messaging. No more dynamism, no element of surprise, no offhandedness. Human touch is at the core of sales, but how…
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