Luffa announced it has reached 1 million registered users and upgraded to a "next-generation operating system for creators and the fan economy".

Odaily Odaily reports that Luffa has announced a brand upgrade to a "next-generation creator and fan economy operating system," and declared that it has reached 1 million registered users and over 2 million app downloads. At the same time, Luffa launched new features including live streaming, short videos, and a global platform at the end of September.

According to its official description, Luffa is a value-driven social network that aims to become the ultimate Web3 connector linking digital interaction with real-world value. Leveraging blockchain technology, Luffa breaks through the profit-grabbing model of Web2 platforms, enabling creators, fans, and brands to interact and transact without intermediaries, building a new paradigm for the creator and fan economy, and returning value and control to creators and their communities.