Spotify wants to be the next big video service
TL;DR
Spotify is expanding into video by adding music videos and enabling seamless audio-video switching for US subscribers, aiming to compete with major platforms like YouTube and TikTok.
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.
Get ready for a lot more video content on Spotify. Sometime later this month, the service will start incorporating music videos into its app, and give US-based subscribers the ability to easily switch back and forth between audio and video versions of many popular songs.
And Spotify isn't stopping there. "We're not just building features; we're creating a best-in-class video experience to rival the biggest players, like YouTube or TikTok," the company declared in a recent job l …