Pirelli and C. S.p.A - board informed of $1-$1.2 bln multi-year investment plan in United States

Pirelli has informed its board of a multi-year investment plan in the United States, with an estimated value between $1 billion and $1.2 billion. The investment will focus on expanding production and innovation capabilities at its Rome, Georgia, plant, which is already a key site for high-value and motorsport tire production. The company plans to begin manufacturing Cyber™ Tyre, a connected tire technology that integrates hardware and software to enhance vehicle performance and safety, at the facility.

The Georgia plant will also implement the latest version of Pirelli’s MIRS (Modular Integrated Robotized System), a highly digitalized production process designed to improve productivity, flexibility, and quality. This system will be exclusive to the Georgia factory and represents most advanced manufacturing technology within the Pirelli Group.

The investment underscores Pirelli’s commitment to the U.S. market, which is a strategic priority for the company’s global growth. The Rome plant also houses a dedicated R&D center, reinforcing its role in technological development and product innovation. Pirelli’s use of FSC-certified natural rubber at the facility highlights its broader environmental commitments.

The announcement was made during Pirelli’s participation in the SelectUSA Investment Summit, where Cyber™ Tyre was showcased as a key innovation in smart mobility. The company emphasized that the investment will strengthen its industrial and technological presence in the United States and support its long-term growth strategy.